When running an optometry practice, it’s imperative to differentiate yourself from other practices. Some do this by creating an unmatched ambiance, while others choose to specialize in an area of … read more

Like other aspects of healthcare, optometry is a people-focused industry. Its success is solely driven by the satisfaction of the patients who come through the practice. However, it’s nearly … read more

Happy New Year! Let’s kick off 2024 right by moving beyond industry ideals that don’t necessarily hold true for everyone. There are many varying beliefs throughout healthcare, and optometry is no … read more

As an eye care professional, you partner with many different companies for many different reasons. Each of those companies likely have some kind of representative responsible for maintaining that … read more

We live in a competitive world. Everyone’s looking for the best – the best service; the best glasses or contacts; and the best deals. For many, the knee-jerk reaction is to go online for those … read more