There are many ways to begin growing your eye care practice. One way is to offer more specialized patient care like becoming an occasional dry eye or macular health center, a sports vision … read more

Setting and tracking goals are critical to the success of many things, including running an eye care practice. To track goals, you need to know what metrics are most important to your … read more

Running an optometric practice is like raising kids: it takes a village! And finding the right practice partners can be a challenge in itself. S. Barry Eiden, OD, FAAO, FSLS, shares how he … read more

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When it comes to running a practice, it can feel like Practice Management and Patient Care are often at odds. They can seem like they require different executions, sometimes totally opposite. … read more