There’s no “right way” to run an optometry practice. Everyone has their own style, their own flair, their own way of doing things. But there are a few best practices that can help almost any … read more

Customer perception is an important consideration when running a business, and running a practice is no different. Good perception can be the difference in referrals and negative reviews. Social … read more

It’s World Optometry Day!The world is a beautiful place, and eye care professionals all over the country help us to see life in its true beauty. Today, we recognize everyone in the industry of … read more

t’s Valentine’s Day! A day dedicated to love and admiration. While this holiday is usually aimed towards people’s personal lives, the idea of “showing you care” can be applied to the … read more

It’s the most wonderful time of the year! The holidays are in full swing, and everyone is full of good cheer. Though some people might be greeting this season with a more anxious flare, they might … read more