Gary S. Kirman, OD, is a practicing optometrist out of Pennsylvania. Throughout his schooling, Dr. Kirman trained in several subspecialties, including low vision, management and care of eye … read more

Randy Peters, OD, is a practicing optometrist out of Ohio. A member of the American Optometric Association and Vision Source, Dr. Peters owns his own practice and specializes in primary eye care, … read more

For many businesses, word-of-mouth marketing tends to be the most impactful for cultivating potential customers. Building a loyal, satisfied patient base is an important part of a successful … read more

In the modern era of marketing, there are many ways to reach your target market. From more traditional methods like direct mail to the emerging digital trends, marketing is constantly evolving. … read more

For most businesses, both big and small, customer (or patient) opinions can mean the difference between success and failure. Word of mouth is often referred to as the most powerful form of … read more