As an eye care professional (ECP), you’ve been educated and trained to tell if your patients’ eyes are healthy. It’s what you do day in and day out at your office, so it’s almost second nature. … read more

We’ve talked about the importance of word choice, now let’s talk about what’s not said. People communicate a lot through body language, and understanding what certain positions, stances, movements, … read more

For many eye care practitioners, patient compliance continues to be a challenge. While sticks and stones break bones, words may be what it takes to break through to patients and get them on board … read more

 Like other businesses, running an independent optometry practice comes with its challenges. Between standing out amongst competitors, staffing issues, and general patient satisfaction, … read more

When running an optometry practice, it’s imperative to differentiate yourself from other practices. Some do this by creating an unmatched ambiance, while others choose to specialize in an area of … read more