We’ve gone over SEO and PPC advertising; the next suggestion to incorporate is utilizing content marketing – a.k.a. what you can use to build SEO and promote with PPC. Content marketing is … read more

In our last post, we talked about search engine optimization (SEO) which aims to generate earned, organic traffic via unpaid tactics. In this post, we’ll cover a form of paid traffic generation - … read more

Every business owner has heard the buzzword “marketing.” Whether people are telling you how to do it or telling you that you’re doing it wrong, everyone seems to have a say. It’s easy to get lost … read more

As the summer months start to kick into overdrive, it’s important that patients remain safe during seasonal activities. It can be common practice to shoot fireworks throughout the months of June … read more

Optometrists are starting to be referred to as “the new primary care physician.” As a healthcare professional, the care, well-being, and safety of patients must always be your first priority. While … read more