For most businesses, both big and small, customer (or patient) opinions can mean the difference between success and failure. Word of mouth is often referred to as the most powerful form of … read more

Social media has exploded in popularity over the last decade. With the exponential growth in users, there has been a growing interest in using these sites as a means of reaching consumers by … read more

There are many different levels and categories of medical instrumentation. As each new piece of equipment undergoes evaluation and becomes more common, the American Medical Association (AMA) … read more

We’ve gone over SEO and PPC advertising; the next suggestion to incorporate is utilizing content marketing – a.k.a. what you can use to build SEO and promote with PPC. Content marketing is … read more

In our last post, we talked about search engine optimization (SEO) which aims to generate earned, organic traffic via unpaid tactics. In this post, we’ll cover a form of paid traffic generation - … read more