It’s a popular trend to seek “holistic” healthcare. The definition of holistic is “characterized by the belief that the parts of something are interconnected and can be explained only by … read more

#1 Eye Health Performance Supplement for Professional and Collegiate Athletes Expands Its Sports PartnershipsEyePromise, the industry-leading eye health nutraceutical company and the #1 choice … read more

Even in the healthcare industry, differentiation is critical for a successful business. Eye care practices are no different, and Malique Payne, OD, knew she wanted to stand out from other local … read more

For many eye care practitioners, patient compliance continues to be a challenge. While sticks and stones break bones, words may be what it takes to break through to patients and get them on board … read more

 Like other businesses, running an independent optometry practice comes with its challenges. Between standing out amongst competitors, staffing issues, and general patient satisfaction, … read more