It may feel like there are a lot of goals, directions, or specialties to focus on in 2025. However, one area of the eye can often take a backseat to other priorities until damage has been done. Make … read more

Building a thriving practice relies on a balance of excellent patient care and efficient practice management. While it’s instinctual to revisit patient progress via tests like visual acuity, … read more

EyePromise® has exciting news! A clinical evaluation of the Zx Pro™ macular pigment optical density (MPOD) measurement device was recently published in the MPDI journal: Diagnostics. The … read more

According to a Women In Optometry popup poll, few practices are truly measuring the satisfaction of their patients. Even fewer are using it as a staff training or office improvement tool, with less … read more

There are a few different “methods” of practicing optometry. They can be simplified into “general,” “medical,” and “full-scope” optometry. General optometry includes routine vision exams, while … read more