According to a Women In Optometry popup poll, few practices are truly measuring the satisfaction of their patients. Even fewer are using it as a staff training or office improvement tool, with less … read more

Efficiency is critical for running a successful eyecare practice. Redundancies cost valuable time for you, your associates, and your staff, and they can weaken your patients’ experiences. Ryan … read more

We’ve talked about the importance of word choice, now let’s talk about what’s not said. People communicate a lot through body language, and understanding what certain positions, stances, movements, … read more

Like other aspects of healthcare, optometry is a people-focused industry. Its success is solely driven by the satisfaction of the patients who come through the practice. However, it’s nearly … read more