We live in a competitive world. Everyone’s looking for the best – the best service; the best glasses or contacts; and the best deals. For many, the knee-jerk reaction is to go online for those … read more

There are many ways to begin growing your eye care practice. One way is to offer more specialized patient care like becoming an occasional dry eye or macular health center, a sports vision … read more

Setting and tracking goals are critical to the success of many things, including running an eye care practice. To track goals, you need to know what metrics are most important to your … read more

Occasional dry eye affects millions of Americans, many of whom don’t even realize they have it. Solutions range from eye drops to warm compresses to lid cleaners to nutraceuticals. However, more and … read more

Running an optometric practice is like raising kids: it takes a village! And finding the right practice partners can be a challenge in itself. S. Barry Eiden, OD, FAAO, FSLS, shares how he … read more