Even in the healthcare industry, differentiation is critical for a successful business. Eye care practices are no different, and Malique Payne, OD, knew she wanted to stand out from other local … read more

When running an optometry practice, it’s imperative to differentiate yourself from other practices. Some do this by creating an unmatched ambiance, while others choose to specialize in an area of … read more

As practitioners and business owners, eye care professionals are always looking for ways to differentiate themselves from others. Sports vision is growing into a popular way of doing just that. … read more