Setting and tracking goals are critical to the success of many things, including running an eye care practice. To track goals, you need to know what metrics are most important to your … read more

The vitamin aisle can be tough to navigate. Everyone’s claiming similar things, and it’s hard to know which products to trust. However, EyePromise is the #1 choice of eye care professionals and … read more

Occasional dry eye affects millions of Americans, many of whom don’t even realize they have it. Solutions range from eye drops to warm compresses to lid cleaners to nutraceuticals. However, more and … read more

Finding relief for occasional dry eye can be a long process for many people. It starts with denial: I don’t have occasional dry eye; this is just a temporary issue. Then, when the problem persists, … read more

Running an optometric practice is like raising kids: it takes a village! And finding the right practice partners can be a challenge in itself. S. Barry Eiden, OD, FAAO, FSLS, shares how he … read more