Happy New Year! Let’s kick off 2024 right by moving beyond industry ideals that don’t necessarily hold true for everyone. There are many varying beliefs throughout healthcare, and optometry is no … read more

When it comes to running an eye care practice, getting patients to come back can be one of the most difficult tasks to achieve. Even though vision loss is viewed as one of the most detrimental … read more

As the new year approaches, many optometry practices are reviewing the past 12 months to better understand where they performed well and where they could use some improvement. These enhancements can … read more