Healthcare professionals across disciplines have found difficulty in getting patients to follow and stick to their recommendations. In the eyecare space, many blame the “sales pitch,” claiming the … read more

Many people prefer to wear contacts over glasses for a multitude of reasons. Some, however, prefer the opposite, and some still haven’t attempted the switch. According to recent research discussed … read more

 Like other businesses, running an independent optometry practice comes with its challenges. Between standing out amongst competitors, staffing issues, and general patient satisfaction, … read more