April is Sports Eye Safety Month, and sight is a very important sense to athletes. Better athletes have better visual performance and reaction time. In addition to providing eye protection, is there … read more

There’s no “right way” to run an optometry practice. Everyone has their own style, their own flair, their own way of doing things. But there are a few best practices that can help almost any … read more

Customer perception is an important consideration when running a business, and running a practice is no different. Good perception can be the difference in referrals and negative reviews. Social … read more

With the spring season comes allergy season, and for millions of people, that means dry, itchy, and irritated eyes. These issues are very similar to occasional dry eye, which affects nearly five … read more

It’s World Optometry Day!The world is a beautiful place, and eye care professionals all over the country help us to see life in its true beauty. Today, we recognize everyone in the industry of … read more