In our last post, we talked about search engine optimization (SEO) which aims to generate earned, organic traffic via unpaid tactics. In this post, we’ll cover a form of paid traffic generation - … read more

Every business owner has heard the buzzword “marketing.” Whether people are telling you how to do it or telling you that you’re doing it wrong, everyone seems to have a say. It’s easy to get lost … read more

As the summer months start to kick into overdrive, it’s important that patients remain safe during seasonal activities. It can be common practice to shoot fireworks throughout the months of June … read more

Optometrists are starting to be referred to as “the new primary care physician.” As a healthcare professional, the care, well-being, and safety of patients must always be your first priority. While … read more

With a growing industry, it’s important for optometrists to know how to help their practices stand out from the crowd. Beyond great customer service and excellent eye care, practices can use … read more